Petfluencers are all the rage on Instagram , Facebook , YouTube , and the like – and it’s not without reason that the much-quoted cat videos are among the most clicked-on posts on the internet. If you take a closer look at the term, the question “What is a petfluencer?” is quickly answered. It is made up of influencer and the English word “pet”. The social media accounts of petfluencers therefore focus on pets, which are put in the right light of the smartphone camera with the help of their owners. Just like their human counterparts, petfluencers are paid for sponsored posts. These revolve around the everyday life of the four-legged friends and can be of a very different nature. Depending on the type of animal, petfluencers can, for example, be advertising icons for BARF shops and BARF meat , chew toys , nutritional supplements and food bowls . Petfluencers can also provide information about species-appropriate animal husbandry and raise awareness of animal welfare.
What is a petfluencer?
When answering the question "What is a petfluencer?" many of us first think of dogs and cats, but in fact a wide variety of animals can be petfluencers. From pigs to ferrets, hedgehogs and birds to snakes and lizards, there are no limits to the internet fame of our animal roommates. They all get a lot of likes as petfluencers. Animal content is simply cute and entertaining - and that goes for all age groups.
