Status May 2024

Name and address of the controller

The controller within the meaning of the General Data Protection Regulation and other national data protection laws of the Member States as well as other data protection regulations is

VISIONISTAS GmbH
Werftstr. 26
40549 Düsseldorf
Germany

021199446748

service(at)haustierkost.de
www.haustierkost.de

Contact details of the data protection officer

The data protection officer of the controller is

DataCo GmbH
Nymphenburger Str. 86
80636 Munich
Germany

datenschutz[at]dataguard.de
www.dataguard.de

General information on data processing

1. scope of the processing of personal data

We only process our users' personal data insofar as this is necessary to provide a functional website and our content and services. The processing of our users' personal data only takes place regularly with the user's consent. An exception applies in cases where prior consent cannot be obtained for factual reasons and the processing of the data is permitted by law.

2. Legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 sentence 1 lit. a EU General Data Protection Regulation (GDPR) serves as the legal basis.

When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1 sentence 1 lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary for the performance of pre-contractual measures. For further information: http://www.haustierkost.de/informationspflichten_bei_einer_erhebung_von_daten_bei_der_betroffenen_Person_nach_art13_dsgvo

Insofar as the processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Art. 6 para. 1 sentence 1 lit. c GDPR serves as the legal basis.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 sentence 1 lit. d GDPR serves as the legal basis.

If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 sentence 1 lit. f GDPR serves as the legal basis for the processing.

3. legal basis for the processing of data on your terminal equipment

The legal basis for the use of technically necessary cookies and related data processing is § 25 para. 2 TTDSG in conjunction with Art. 6 para. 1 lit. f) GDPR. The purpose of the processing is to make it easier for you to use our website and to be able to offer you our services as desired. Some functions of our website also do not work without the use of these cookies and could therefore not be offered. Our legitimate interest in the processing of cookies arises from the aforementioned purposes. The cookies are deleted after the end of the session (e.g. logging out or closing the browser) or after the expiry of a specified duration. The legal basis for the use of technically unnecessary cookies is your consent, which you have given us via the cookie banner in accordance with § 25 para. 1 TTDSG in conjunction with Art. 6 para. 1 lit. a) GDPR. For these services, you can revoke your consent at any time with effect for the future or give it again at a later date by accessing your cookie and privacy settings online via our data protection information and configuring them accordingly. Alternatively, you can prevent the storage of cookies by selecting the appropriate settings in your browser software. Please note that the browser settings you make only apply to the browser you are using. For further detailed information, please refer to the following descriptions.

4. Data erasure and storage duration

The personal data of the data subject will be erased or blocked as soon as the purpose of storage no longer applies. Data may also be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the controller is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract.

Rights of the data subject

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller:

1. right to information

You can request confirmation from the controller as to whether personal data concerning you is being processed by the controller.

If such processing is taking place, you can request the following information from the controller

1. the purposes for which the personal data are processed
2. the categories of personal data that are processed
3. the recipients or categories of recipients to whom the personal data concerning you have been or will be disclosed
4. the planned duration of storage of the personal data concerning you or, if specific information on this is not possible, criteria for determining the storage period
5. the existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by the controller or a right to object to such processing
6. the existence of a right to lodge a complaint with a supervisory authority
7. all available information about the origin of the data if the personal data is not collected from the data subject
8. the existence of automated decision-making, including profiling, referred to in Art. 22 (1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

You have the right to request information as to whether the personal data concerning you is transferred to a third country or to an international organization. In this context, you may request to be informed of the appropriate safeguards pursuant to Art. 46 GDPR
in connection with the transfer.

This right of access may be restricted to the extent that it is likely to render impossible or seriously impair the achievement of the research or statistical purposes and the restriction is necessary for the fulfillment of the research or statistical purposes.

2. right to rectification

You have a right to rectification and/or completion vis-à-vis the controller if the processed personal data concerning you is incorrect or incomplete. The controller must make the rectification without undue delay.

Your right to rectification may be restricted to the extent that it is likely to render impossible or seriously impair the achievement of the research or statistical purposes and the restriction is necessary for the fulfillment of the research or statistical purposes.

3. right to restriction of processing

You may request the restriction of the processing of your personal data under the following conditions

1. if you contest the accuracy of the personal data concerning you for a period enabling the controller to verify the accuracy of the personal data;
2. the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead
3. the controller no longer needs the personal data for the purposes of the processing, but they are required by you for the establishment, exercise or defense of legal claims, or
4. if you have objected to processing pursuant to Art. 21 (1) GDPR pending the verification whether the legitimate grounds of the controller override your grounds.

If the processing of personal data concerning you has been restricted, this data - apart from its storage - may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.

If the restriction of processing has been restricted in accordance with the above conditions, you will be informed by the controller before the restriction is lifted.

Your right to restriction of processing may be restricted to the extent that it is likely to render impossible or seriously impair the achievement of the research or statistical purposes and the restriction is necessary for the fulfillment of the research or statistical purposes.

4. right to erasure

a) Obligation to erase

You have the right to obtain from the controller the erasure of personal data concerning you without undue delay and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies:

1. The personal data concerning you are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
2. You withdraw your consent on which the processing was based pursuant to Art. 6 para. 1 sentence 1 lit. a or Art. 9 para. 2 lit. a GDPR and there is no other legal basis for the processing.
3. You object to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21 (2) GDPR.
4. The personal data concerning you has been processed unlawfully.
5. The deletion of personal data concerning you is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
6. The personal data concerning you have been collected in relation to the offer of information society services referred to in Art. 8 (1) GDPR.

b) Information to third parties

Where the controller has made the personal data concerning you public and is obliged pursuant to Art. 17 (1) GDPR to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that you as the data subject have requested the erasure by such controllers of any links to, or copy or replication of, those personal data.

c) Exceptions

The right to erasure does not exist if the processing is necessary

1. for exercising the right of freedom of expression and information
2. for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller
3. for reasons of public interest in the area of public health pursuant to Art. 9 (2) (h) and (i) and Art. 9 (3) GDPR
4. for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Art. 89 para. 1 GDPR, insofar as the right referred to in section a) is likely to render impossible or seriously impair the achievement of the objectives of that processing, or
5. for the establishment, exercise or defense of legal claims.

6. right to information

If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.

You have the right vis-à-vis the controller to be informed about these recipients.

7. right to data portability

You have the right to receive the personal data concerning you, which you have provided to the controller, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, where

1. the processing is based on consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR and
2. the processing is carried out by automated means.

In exercising this right, you also have the right to have the personal data concerning you transmitted directly from one controller to another, where technically feasible. The freedoms and rights of other persons must not be affected by this.

The right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

8. right to object

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions.

The controller will no longer process the personal data concerning you unless the controller demonstrates
compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims.

If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct marketing.

If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.

You have the possibility to exercise your right to object in relation to the use of information society services - notwithstanding Directive 2002/58/EC - by means of automated procedures using technical specifications.

You also have the right to object, on grounds relating to your particular situation, to processing of personal data concerning you which is carried out for scientific or historical research purposes or statistical purposes pursuant to Art. 89 (1) GDPR.

Your right to object may be restricted to the extent that it is likely to render impossible or seriously impair the achievement of the research or statistical purposes and the restriction is necessary for the fulfillment of the research or statistical purposes.

9. right to revoke the declaration of consent under data protection law

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

10. automated decision in individual cases including profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision

1. is necessary for the conclusion or performance of a contract between you and the controller
2. is authorized by Union or Member State law to which the controller is subject an which also lays down suitable measures to safeguard your rights and freedoms and legitimate interests; or
3. with your express consent.

However, these decisions may not be based on special categories of personal data pursuant to Art. 9 para. 1 GDPR, unless Art. 9 para. 2 lit. a or g GDPR applies and appropriate measures have been taken to protect the rights and freedoms as well as your legitimate interests.

With regard to the cases referred to in 1. and 3. above, the controller shall take reasonable measures to safeguard the rights and freedoms and your legitimate interests, including at least the right to obtain the intervention of a person by the controller, to express his or her point of view and to contest the decision.

11. right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

The supervisory authority with which the complaint has been lodged shall inform the complainant on the
progress and the outcome of the complaint including the possibility of a judicial remedy pursuant to Art. 78 GDPR.

Provision of the website and creation of log files

1. description and scope of data processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer.

The following data is collected:

1. Information about the browser type and version used
2. The user's operating system
3. The IP address of the user
4. Date and time of access
5. Websites from which the user's system accesses our website

This data is stored in the log file of our system. This data is not stored together with other personal data of the user.

2. purpose of data processing

Temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session.

The data is stored in log files to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. The data is not analyzed for marketing purposes in this context.

These purposes also constitute our legitimate interest in data processing in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.

3. legal basis for data processing

The legal basis for the temporary storage of data and log files is Art. 6 para. 1 sentence 1 lit. f GDPR.

4. duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.
If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or alienated so that an assignment of the calling client is no longer possible.

5. possibility of objection and removal

The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. Consequently, the user has no option to object.

Use of cookies

1. description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user accesses a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

We use cookies to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a page change.

The following data is stored and transmitted in the cookies:

1. Language settings
2. Log-in information

We also use cookies on our website that enable an analysis of the user's surfing behavior.

The following data can be transmitted in this way

1. Use of website functions

The user data collected in this way is pseudonymized by technical precautions. It is therefore no longer possible to assign the data to the accessing user. The data is not stored together with other personal data of the user.

When accessing our website, users are informed by an info banner about the use of cookies for analysis purposes and referred to this privacy policy. In this context, there is also a reference to how the storage of cookies can be prevented in the browser settings.

When accessing our website, the user is informed about the use of cookies for analysis purposes and their consent to the processing of the personal data used in this context is obtained. In this context, reference is also made to this privacy policy.

2. purpose of data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a page change.

We require cookies for the following applications:

1. Adoption of language settings
   Personalization; shopping cart; affiliate marketing
   
2. The user data collected by technically necessary cookies is not used to create user profiles.
   

Analysis cookies are used for the purpose of improving the quality of our website and its content. Through the analysis cookies, we learn how the website is used and can thus constantly optimize our offer.

Use by third-party providers

These purposes also constitute our legitimate interest in the processing of personal data in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.

3. legal basis for data processing

The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 sentence 1 lit. f GDPR.

The legal basis for the processing of personal data using cookies for analysis purposes is Art. 6 para. 1 sentence 1 lit. a GDPR if the user has given consent to this.

4. duration of storage, possibility of objection and removal

Cookies are stored on the user's computer and transmitted by it to our website. As a user, you therefore have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website to their full extent.

Registration

1. description and scope of data processing

On our website, we offer users the opportunity to register by providing personal data. The data is entered into an input mask and transmitted to us and stored. The data will not be passed on to third parties. The following data is collected as part of the registration process:

1. Email address
2. Last Name
3. First name
4. Date and time of registration
5. Date of birth

The user's consent to the processing of this data is obtained as part of the registration process.

2. Purpose of data processing

Registration of the user is required to fulfill a contract with the user or to carry out pre-contractual measures.
Personalization in the context of creating a user account.

3. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 sentence 1 lit. a GDPR if the user has given consent.
If the registration serves the fulfillment of a contract to which the user is a party or the implementation of pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 para. 1 sentence 1 lit. b GDPR.

4. duration of storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected.
This is the case for the data collected during the registration process for the fulfillment of a contract or for the implementation of pre-contractual measures if the data is no longer required for the implementation of the contract. Even after conclusion of the contract, it may be necessary to store personal data of the contractual partner in order to comply with contractual or legal obligations.

5. right of objection and removal

As a user, you have the option of canceling your registration at any time. You can change the data stored about you at any time.
Registered customers have a direct link to delete their account in their user account.
If the data is required to fulfill a contract or to carry out pre-contractual measures, premature deletion of the data is only possible insofar as contractual or legal obligations do not prevent deletion.

Webshop

We offer a webshop on our website. We use the following webshop software for this purpose:

Shopify from the provider Shopify Inc, 151 O'Connor Street, Ground floor, Ottawa, ON, K2P 2L8, Canada (hereinafter referred to as Shopify).

There is an adequacy decision by the European Commission for the transfer of personal data to Canada, which guarantees a comparable level of data protection.

You can find more information about the provider's privacy policy here: https://www.shopify.com/de/legal/datenschutz

The website and the webshop are hosted on external servers by Shopify.

The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The information stored is

1.Browser type and browser version
2.Operating system used
3.Referrer URL
4.Host name of the accessing computer
5.Time of the server request
6.IP address

This data is not merged with other data sources. This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website - the server log files must be recorded for this purpose. As part of the provision of the web store, existing customers may be contacted regarding technical status updates or functional changes.

We have concluded an order processing contract with the relevant service provider in which we oblige the relevant service provider to protect user data and not to pass it on to third parties.

Payment options

We offer payment options on our website.

These are used to process the payment, e.g. when you purchase or use a product and/or service.

The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. b GDPR, as the processing of the data is necessary for the execution of the concluded purchase contract.

The duration of storage is based on the statutory retention obligations.

Payment via Shopify Payments:

Customers have the option of completing the payment process via Shopify Payments.

Data transfer to payment service providers:

In order to process the payment, the required data is passed on to Shopify Payments, our payment service provider. Shopify Payments is a specialized service provider that processes transactions securely and efficiently.

Compliance with PCI Data Security Standards:

Shopify Payments complies with the Payment Card Industry Data Security Standards (PCI DSS) to ensure the security of sensitive credit card data. These standards are regularly reviewed and certified.

Forwarded personal data:

As part of payment processing, the following personal data is forwarded to Shopify Payments:

1. Name of the credit card holder
2. Credit card number
3. Credit card expiry date
4. Security code

The security and confidentiality of this data is ensured in accordance with the applicable data protection laws and PCI DSS standards.

Data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR for the performance of a contract and Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in effective payment processing and fraud prevention.

Payment via PayPal

It is possible to complete the payment process with the online payment service PayPal. In addition to a direct payment method, PayPal also offers purchase on account, direct debit, credit card and installment payments.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg.

If you choose PayPal as your payment method, your data required for the payment process will be automatically transmitted to PayPal.

This regularly involves the following data:

1. Name
2. Your address
3. e-mail address
4. Telephone / cell phone number
5. IP address

The data transmitted to PayPal may be transmitted by PayPal to credit agencies. The purpose of this transmission is to check identity and creditworthiness.

PayPal may also pass on your data to third parties if this is necessary to fulfill the contractual obligations or if the data is to be processed on behalf of PayPal.

All PayPal transactions are subject to PayPal's privacy policy. You can find this at: https://www.paypal.com/de/webapps/mpp/ua/privacy-full/.

Payment by KLARNA (formerly Sofortüberweisung)

It is possible to pay by KLARNA (formerly Sofortüberweisung). In this case, the data is collected by Sofort GmbH, Theresienhöhe 12, 80339 Munich, Germany.

The controller does not collect or store the data itself.

By issuing an instant bank transfer, you instruct Sofort GmbH to automatically check

whether your account covers the amount to be transferred (account coverage check) and whether any instant transfers have been successfully carried out from your account in the last 30 days,

and, after a positive check, to transmit the transfer order approved by you to your bank in electronic form and to inform us, as the payee selected by you (online provider), of the successful completion of the transfer.

For this purpose, Sofort GmbH requires the IBAN as well as the PIN and TAN of your online banking account. As part of the ordering process, you will be automatically redirected to the secure payment form of Sofort GmbH.

Immediately afterwards, you will receive confirmation of the transaction. We will then immediately receive the transfer credit.

Anyone who has an activated online banking account with a PIN/TAN procedure can use Sofortüberweisung as a payment method.

Please note that a few banks do not yet support payment by instant bank transfer.

You can find more information on this via the following link: https://www.klarna.com/sofort/.

Further information on the stored data can be found at https://www.klarna.com/sofort/#cq-0.

Payment via Amazon Pay

It is possible to process the payment transaction with the payment service provider Amazon Pay. Amazon Pay makes it possible to make online payments to third parties by using the payment and shipping information stored in your Amazon account.

The European operating company of Amazon Pay is Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg. If you already have an Amazon.de customer account you can pay immediately using the payment method stored there - either by direct debit or credit card. To do this, you need to log in to your Amazon account.

Further information and your order overview for payment via Amazon Pay can be found at https://pays.amazon.de. When paying via Amazon Pay, all personal data provided to Amazon Pay or collected by Amazon Pay will be processed primarily by Amazon Pays s.c.a. and secondarily by Amazon EU SARL, Amazon Services Europe SARL and Amazon Media EU SARL, all three located at 5, Rue Plaetis L 2338, Luxembourg. Further information on the processing of your data by Amazon in the context of Amazon Pay can be
found in Amazon Pay's privacy policy at
https://pay.amazon.com/de/help/201751600

If you have chosen to pay in advance, we will not process any data other than the data transmitted by your bank. These are only used to check the receipt of payment.

Further payment options

Invoice; Direct debit

Shipping service provider

1. description and scope of data processing

If you order products or services on our website for which a shipping service provider is used for delivery, you will receive your order and shipping confirmation via your e-mail address and, depending on the respective shipping service provider, notification that your shipment has arrived and/or notification of the package announcement and possible delivery options.

The data is transmitted to the following service providers:

1. DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

2. DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

3. UPS Europa SA, Ave Ariane 5, Brussels, B-1200, Belgium

The transmitted data is regularly:

1. Name
2. Your address
3. Email address
4. Telephone number

2. Purpose of data processing

The purpose of processing personal data is to enable our shipping service providers to inform customers about the progress of their shipment by email and thus increase the likelihood of successful delivery.

3. legal basis for data processing

The legal basis for the transmission of the email address to the respective shipping service provider and its use is Art. 6 para. 1 lit. f GDPR, based on our legitimate interest in being able to offer the notification service to our customers and thus make shipping as customer-friendly as possible.

4. storage period

The transmitted data will be deleted by the respective shipping service provider once the parcel has been delivered.

5. possibility of objection and removal

The notification service by the shipping service provider can be terminated by the user concerned at any time. For this purpose, you can use the opt-out link contained in the email from the shipping service provider or you can send us an informal email immediately after your order to info@haustierkost.de before the order is processed.

Newsletter and other advertising by email

1. description and scope of data processing

Our website offers the option of subscribing to a free newsletter. Users can also sign up for advertising emails during the registration process in the checkout. The following data from the input mask is transmitted to us during registration:

1. Email address
2. Last Name
3. First name
4. Status: subscribed, subscription canceled, not activated

Your consent will be obtained for the processing of data as part of the registration process or checkout and reference will be made to this privacy policy.

In the event that you receive a one-off offer as an existing customer, this will only take place in the legally permissible cases, therefore it will only be sent if the individual interest of the existing customer outweighs this and there is no objection. The data provided will be used for a registered order.

In connection with the data processing for sending newsletters or advertising emails, the data is forwarded to the following service provider:

eMarketing Systems AG, Märzstrasse 1, 1150, Vienna, Austria (hereinafter: Emarsys)

Further information on the use of Emarsys can be found in the "Plugins used" section of this privacy policy.

2. Purpose of the data processing

The purpose of collecting the user's email address is to send the newsletter or advertising emails.

The processing of the email address for purposes other than the purpose of the order takes place once, taking into account the legitimate interests. Existing customers should be given the opportunity to place a new order with a discount for a similar item. If you have ordered from us as a "guest", we assume that you are not interested in an offer, so you will not receive any advertising emails without your consent to the sending of newsletters.

The collection of other personal data as part of the registration process serves to prevent misuse of the services or the email address used.

3. legal basis for data processing

The legal basis for the processing of data after registration for the newsletter by the user is Art. 6 para. 1 sentence 1 lit. a GDPR if the user has given consent.

For the processing of the data after the registered first order for a one-time offer of the existing customer is Art. 6 para. 1 lit. f GDPR, based on our legitimate interest in giving the customer, in connection with the first order of the article, the possibility within the meaning of A§ 7 para. 3 no. 2 UWG, to order a similar or identical article, using a discount.

4. duration of storage

The data will be deleted as soon as it is no longer required for the purpose for which it was collected. The user's email address is therefore stored for as long as the subscription to the newsletter or advertising emails is active.

The other personal data collected during the registration process is generally deleted after a period of seven days.

5. Possibility of objection and removal

The subscription to the newsletter or the advertising emails can be canceled by the user concerned at any time. For this purpose, there is a corresponding link in every newsletter or advertising email.

This also enables you to withdraw your consent to the storage of the personal data collected during the registration process.

Email contact

1. description and scope of data processing

It is possible to contact us via the email address provided on our website. In this case, the user's personal data transmitted with the email will be stored.

The data will not be passed on to third parties in this context. The data is used exclusively for processing the conversation.

2. Purpose of the data processing

In the case of contact by email, this also constitutes the necessary legitimate interest in the processing of the data.

3. legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 lit. a GDPR if the user has given consent.

The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 para. 1 lit. f GDPR. If the email contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.

4. duration of storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. possibility of objection and removal

The user has the option to revoke his consent to the processing of personal data at any time. If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.

By email to service(at)haustierkost.de

All personal data stored in the course of contacting us will be deleted in this case.

Contact form

1. description and scope of data processing

There is a contact form on our website that can be used to contact us electronically. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored.

The following data is also stored when the message is sent:

1. Email address
2. Last Name
3. First name
4. Telephone / cell phone number
5. Date and time of registration
6. Subject
7. Consent to data storage

Your consent to the processing of the data is obtained during the sending process and reference is made to this privacy policy.

Alternatively, you can contact us via the email address provided. In this case, the user's personal data transmitted with the email will be stored.

The data will not be passed on to third parties in this context. The data is used exclusively for processing the conversation.

2. Purpose of the data processing

The processing of the personal data from the input mask serves us solely to process the contact. In the case of contact by email, this also constitutes the necessary legitimate interest in processing the data.

The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

3. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 sentence 1 lit. a GDPR if the user has given consent.

The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 para. 1 sentence 1 lit. f GDPR. If the email contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 sentence 1 lit. b GDPR.

4. duration of storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input screen of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. possibility of objection and removal

The user has the option to revoke his consent to the processing of personal data at any time. If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.

By email to service(at)haustierkost.de

All personal data stored in the course of contacting us will be deleted in this case.


Use of Geyhound software

1. scope and purpose of the processing of personal data

We use functionalities of the Greyhound software from Greyhound Software GmbH & Co KG, Segelfliegerweg 53, 49324 Melle, Germany, (hereinafter referred to as Greyhound) as software for project management, collaboration, customer service, answering customer inquiries and managing and automating customer correspondence.

The following personal data is processed by Greyhound:

• Personal master data
• Communication data (e.g. telephone, e-mail, fax)
• Contract master data (contractual relationship, product or contract interest)
• Customer history
• Contract billing and payment data

2. Legal basis for the processing of personal data

The legal basis for the processing of users' personal data is our legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f) GDPR, which consists, among other things, in ensuring a functioning customer administration.

3. duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

4. right of objection and removal

You have the right to object at any time to the processing of personal data concerning you which is carried out on the basis of Art. 6 para. 1 sentence 1 lit. f GDPR. You can exercise this objection in the same way as you would otherwise communicate with us. We will then no longer process the personal data with Greyhound. Unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.


Fanpages

Use of company presences in social networks

Facebook:
Facebook Ireland Ltd., 4 Grand Canal Square Grand Canal Harbour, Dublin 2 Ireland

Instagram:
Instagram, Teil der Facebook Ireland Ltd., 4 Grand Canal Square Grand Canal Harbour, Dublin 2 Ireland

Pinterest:
Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

Twitter:
Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, Ireland

YouTube:
YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, United States

TikTok:
TikTok Technology Limited, 10, Earlsfort Terrace, Dublin, D02 T380, Irland

We provide information on our company pages and offer Facebook Instagram, Pinterest, Twitter, YouTube, TikTok users the opportunity to communicate.

If you carry out an action on our Facebook, Instagram, Pinterest, Twitter, YouTube, TikTok company presence (e.g. comments, posts, likes, etc.), you may make personal data (e.g. clear name or photo of your user profile) public.

However, since we generally or to a large extent have no influence on the processing of your personal data by the companies Facebook, Instagram, Pinterest, Twitter, YouTube, TikTok, which are jointly responsible for the VISIONISTAS GmbH corporate website, we cannot provide any binding information on the purpose and scope of the processing of your data. You can find information on this in the corresponding privacy policy of

Facebook: https://www.facebook.com/about/privacy
Instagram: https://help.instagram.com/519522125107875
Pinterest: https://policy.pinterest.com/de/privacy-policy
Twitter: https://twitter.com/de/privacy
YouTube: https://policies.google.com/privacy?gl=DE&hl=de
TikTok: https://www.tiktok.com/legal/new-privacy-policy?lang=de

Our company presence in social networks is used for communication and information exchange with (potential) customers. In particular, we use the company presence for:

Marketing purposes

The publications on the company's website may contain the following content:

• Information about products
• Information about services
• Competitions
• Advertising
• Customer contact

Every user is free to publish personal data through activities.

The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR.

The data generated by the company website is not stored in our own systems.

You can object to the processing of your personal data that we collect as part of your use of our Facebook, Instagram, Pinterest, Twitter, YouTube, TikTok corporate presence at any time and assert your data subject rights mentioned under IV. of this privacy policy. To do so, send us an informal email to service(at)haustierkost.de.

You can find more information on the processing of your personal data by Facebook, Instagram, Pinterest, Twitter, YouTube, TikTok and the corresponding objection options here:

Facebook: https://de-de.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0
Instagram: https://help.instagram.com/519522125107875
Pinterest: https://policy.pinterest.com/de/privacy-policy
Twitter: https://twitter.com/de/privacy
YouTube: https://policies.google.com/privacy?gl=DE&hl=de
TikTok: https://www.tiktok.com/legal/new-privacy-policy?lang=de


Geotargeting

We use the IP address and other information provided by the user (e.g. zip code as part of registration or ordering) to address regional target groups (so-called "geotargeting").

Regional targeting is used, for example, to automatically show you regional offers or advertising that are often more relevant to users. The legal basis for the use of the IP address and any other information provided by the user (e.g. zip code) is Art. 6 (1) f) GDPR, based on our interest in ensuring a more precise target group approach and thus providing offers and advertising with greater relevance for users.

Part of the IP address and the additional information provided by the user (e.g. zip code) is only read out and not stored separately.

You can prevent geotargeting by using a VPN or proxy server, for example, which prevent precise localization. In addition, depending on the browser you use, you can also deactivate location localization in the corresponding browser settings (if supported by the respective browser).

We use geotargeting on our website for the following purposes

• Assignment of language

Service	Provider	Third country transfer (country) * (no third country transfer) ** (own hosting) *** (adequacy decision)	Purpose of data processing	Legal basis for data processing	Information on data protection and appropriate safeguards for third country transfers
Microsoft Advertising (ehemals Bing Ads)	Microsoft Corporation	USA	Conversion Tracking	Art. 6 Abs. 1 S.1 lit. a DSGVO	https://privacy.microsoft.com/de-de/privacystatement https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA
Facebook Conversions API	Meta Platforms Ireland Ltd.	Irland (USA)	Optimization and marketing	Art. 6 Abs. 1 S.1 lit. a DSGVO	https://www.facebook.com/about/privacy https://www.facebook.com/legal/EU_data_transfer_addendum/update
Facebook-Pixel	Meta Platforms Ireland Ltd.	Irland (USA)	Tracking	Art. 6 Abs. 1 S.1 lit. a DSGVO	https://www.facebook.com/about/privacy https://www.facebook.com/legal/EU_data_transfer_addendum/update
TikTok-Pixel	TikTok Technology Limited	Irland (USA)	Tracking	Art. 6 Abs. 1 S.1 lit. a DSGVO	https://www.tiktok.com/legal/page/eea/privacy-policy/de-DE
Google Analytics	Google Ireland Ltd.	Irland (USA)	Tracking	Art. 6 Abs. 1 S.1 lit. a DSGVO	https://policies.google.com/privacy?gl=DE&hl=de https://business.safety.google/gdpr/
Google Ads Remarketing	Google Ireland Ltd.	Irland (USA)	Marketing / Tracking	Art. 6 Abs. 1 S.1 lit. a DSGVO	https://policies.google.com/privacy?gl=DE&hl=de https://business.safety.google/gdpr/
Google ReCaptcha	Google Ireland Ltd.	Irland (USA)	Bot Protection	Art. 6 Abs. 1 S. 1 lit. a DSGVO	https://policies.google.com/privacy?gl=DE&hl=de https://business.safety.google/gdpr/
Google Maps	Google Ireland Ltd.	Irland (USA)	Map service	Art. 6 Abs. 1 S. 1 lit. a DSGVO	Google Maps
Google Webfonts	Google Ireland Ltd.	Irland (USA)	Fonts	Art. 6 Abs. 1 S. 1 lit. a DSGVO	https://policies.google.com/privacy?gl=DE&hl=de https://business.safety.google/gdpr/
Emarsys Newsletter (Customer Engagement Plattform)	Emarsys eMarketing Systems AG	Österreich*	Newsletter	Art. 6 Abs. 1 S. 1 lit. a DSGVO	https://www.emarsys.com/de/datenschutzrichtlinie/
Emarsys Web Extend	Emarsys eMarketing Systems AG	Österreich*	Statistics and marketing	Art. 6 Abs. 1 S. 1 lit. a DSGVO	https://www.emarsys.com/de/datenschutzrichtlinie/
minubo	Minubo GmbH	Deutschland*	Analysis and optimization of the website	Art. 6 Abs. 1 S. 1 lit. a DSGVO	https://www.minubo.com/de-de/legal/datenschutzerklaerung
lifetimely	Lifetime Oy	Finnland*	Analysis and optimization of the website	Art. 6 Abs. 1 S. 1 lit. a DSGVO	https://www.lifetimely.io/policies/privacy-policy
TrustPilot AFS	Trustpilot A/S	Dänemark*	Automatic feedback service (AFS)	Art. 6 Abs. 1 S. 1 lit. a DSGVO	https://de.legal.trustpilot.com/for-businesses/business-privacy-policy
Hotjar	Hotjar Ltd	Malta*	Tracking und Analysis	Art. 6 Abs. 1 S. 1 lit. a DSGVO	https://www.hotjar.com/legal/policies/privacy/
influence.io	Influence.io Inc.	USA*	Loyalty program	Art. 6 Abs. 1 S. 1 lit. a DSGVO	https://www.influence.io/privacy-policy
Seal Subscriptions	Seal Subscriptions GmbH	Deutschland*	Subscription tool	Art. 6 Abs. 1 S. 1 lit. a DSGVO	https://www.sealsubscriptions.com/legal/privacy-policy
Reviews.io	REVIEWS.io Limited	UK*	Evaluation tool	Art. 6 Abs. 1 S. 1 lit. a DSGVO	https://www.reviews.io/legal/user-privacy-policy

1. duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

2. transfer to third countries

When using the plugins marked with third country transfer or USA, personal data may be transferred to servers in third countries outside the EU, such as the USA. The legal basis for this transfer is consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. In principle, the United States of America does not offer an adequate level of data protection on the basis of a decision by the European Union. The main risk of the transfer lies in the obligation of plug-in providers to make user data accessible to US authorities under certain circumstances. All providers currently have either a data processing agreement with standard contractual clauses or are certified in accordance with the EU-US Privacy Framework, which means an adequacy decision for this service provider in order to make the third country transfer as data protection-friendly and secure as possible.

3. revocation and removal option

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

You can prevent the collection and processing of your personal data by the respective providers by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, deactivating the execution of script code in your browser or using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

We reserve the right to make changes to this privacy policy at any time. The privacy policy is updated regularly and all changes are automatically published on our website.

This privacy policy was created with the support of DataGuard created.